ACN is once again going to be the featured company in an episode of The Celebrity Apprentice. The company, which is endorsed by The Celebrity Apprentice star Donald Trump, will feature in an episode due to air in March 2011.
ACN previously featured in The Celebrity Apprentice in 2009. The episode saw contestants promote ACN’s product, the Iris 3000 Videophone. The teams were faced with delivering a presentation to 500 ACN reps, who would judge the presentation and ultimately chose the winning team. This particular episode saw professional basketball player, Dennis Rodman, endure a typical celebrity style breakdown. This drew in alot of media attention which inadvertently gave ACN more exposure. The episode resulted in a 46% increase across the board in both recruitment and customer acquisition. ACN are hoping to double these figures with their 2011 appearance.