Has Your Herbalife Dream Turned Into A Nightmare? Don’t Panic! This 100% Free Training Could Help Your Herbalife Business Explode!
So, You’re A Herbalife Distributor?
Are you one of the many people who feel they have been let down by the Herbalife experience? Are you new to Herbalife, and want to gain an edge over your competitors? Or are you looking to turn a small-scale venture into a full-blown money making machine? Whatever your circumstances, this advice on how to grow your Herbalife business could revolutionize your approach. And what’s more, you’re getting it absolutely 100% for FREE!
The advice you are about to receive could change the way you think about network marketing forever. This article can only give you the information you need to get started though. How you apply your new-found knowledge is down to you.
Training Yourself To See The Problems
For too long now, network marketing strategies have been stuck in the past. The old ideas of holding sales-parties for your friends and family, handing out flyers around your neighborhood and cold-calling potential prospects have lost their potency. Society is no longer based around the community. People no longer stay in one town all of their life, or live in close proximity to all of their friends. Facebook and MySpace have revolutionized the way we communicate with our friends. Amid the hustle and bustle of 21st-century-life, people barely have time for themselves anymore, let alone the time to sit in your front room being pressurised into spending their hard-earned money on products they don’t even want. Focusing only on your warm market is no longer a viable MLM strategy.
Imagine for a moment this little scenario. Your beloved neighbor Doris is 55 years old and weighs 300 pounds. Doris has known you since childhood, in fact she used to look after you whenever your mom and dad were away. Doris is one of the nicest, kindest, gentlest women you know, and you love her with all your heart, but Doris likes to eat. In fact Doris like to eat a lot. She’s tried all the fad-diets and the exercise videos there are, and she’s probably tried various other nutritional supplements as well, but after years of trying, and failing, Doris has decided that, actually, she quite likes being the way she is. You’ve all tried to persuade her otherwise, but she’s fed up feeling like a failure, and she’s simply no longer interested in beating herself up over her weight. When you join the Herbalife franchise, therefore, Doris is unlikely to provide any longevity of custom. She may buy a few of your products as a good-will gesture, she may even decide to give the weight-management thing one last go. But history suggests that Doris will not stick to it, and will most likely have given up within a few months. You could offer support and advice, and hope that the quality of the products will be enough to persuade Doris that this time it really will be different but, being realistic, the opportunity to sustain Doris as a continuing customer appears slim. All the time and effort and money you have expended trying to persuade Doris to buy into your product is therefore wasted. You are exasperated at Doris’ lack of commitment, and Doris is exasperated at you for failing to just leave her be. Worst of all, your Herbalife business is losing money.
Training Yourself To Find The Solutions
So why are you wasting your time offending those close to you by trying to force a product that they don’t want down their throats? Does it not make more sense to seek out the thousands of people who DO want your product, and ARE interested in managing their weight, and focus your attention on them? The key to selling your Herbalife products is to correctly identify and focus on your target market, and stop wasting your time on people who aren’t interested.
Sort, Don’t Sell!
OK, so we have established that trying to sell your product to people who aren’t interested in it is a waste of time. ‘No kidding Sherlock!’, I hear you cry! But by reading that one piece of advice you already know more than the vast majority of network-marketing distributors about how to target your market and focus your sales. More and more people will fail in their Herbalife businesses because they spend too much time trying to convince people that they need your product, and not enough time trying to find the people who are already desperate to buy it from you. This is the difference between ‘sorting’ and ‘selling’, and training yourself to understand this difference will yield far greater profits from your Herbalife franchise.
But How Do I Find These People, And How Will They Find Me?
The key to effective network marketing in the 21st-century is the internet. Being able to direct interested prospects towards the services you are offering is the most powerful tool at your disposal, and one that, if you learn the art of it effectively, could deliver sensational results for your Herbalife business. You can direct traffic towards your website either by using Pay Per Click ads (PPC), or for free by learning the skills of Search Engine Optimization (SEO).
Pay Per Click
PPC is one of the simplest and quickest way to gain exposure for your business, and is effective because your ad will only be exposed to people who are actively interested in what you are selling. This is due to the way PPC works. Essentially, your ad will be displayed whenever someone uses the search engine to search for a key word that matches those on your ad’s keyword list. You will only be charged for the ad when someone clicks on it, and therefore you are only paying for the advert to be seen by people who are genuinely interested in your products. It is an effective way of qualifying prospects before you have even paid a penny, and ensures your ad is focused specifically on your target market. However, PPC can be costly if used by someone lacking the experience or knowledge necessary to do it efficiently. Of all the PPC providers, the largest three network operators are Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter.
Search Engine Optimization
SEO is the art of improving how your website ranks on a search engine results page, and is focused on the free, or “organic” listings. Search engines like Google are designed to show the most relevant sites at the top of the page, with websites becoming less relevant the further down the rankings you go, and they are constantly striving to prevent people from manipulating search engine results to display their company at the top of a search that they are either not relevant to, or are not a major player in. SEO attempts to gain your website the exposure it deserves, without setting off alarm bells with the search engineers. There are many ways you can optimize your website, including blogging, link building, submitting articles to directories, and creating other relevant content which exposes people to your website. Mastering SEO techniques is a crucial way of achieving higher levels of visibility for your business, thus increasing your potential to make money.
You could also leverage the social media sites like Facebook, Twitter or MySpace to your advantage, generating up to 500 new prospects every day. Social media sites are big business, and Facebook alone has more than 500 million users, and is available in 70 different languages. It is a phenomenal resource for bringing exposure to your business, if you learn how to steer people towards your business’s page. Mastering PPC, SEO and social media techniques could see your Herbalife business boom, but it is up to you to put in the time and effort required to train yourself fully in these crucial skills. As we discussed at the start, these training tips are only the beginning – mastering and applying your skills is down to you.
So there you have it, all the basic training you need to rock Herbalife, and all provided 100% for free.
For more free Herbalife training, read The Herbalife Marketing Plan Explained.