Is Market America’s The Most Lucrative Compensation Plan Ever Created?
The MA Compensation Plan
The Market America pay plan is billed as being ‘the most lucrative and realistic compensation plan ever created’. But does it deserve this title, and how does it compare to other, more established compensation plans? Read on to discover everything you need to know about making money with Market America, as we put their marketing plan under the microscope.
Management Performance Compensation Plan
Market America’s pay plan is known as the Management Performance Compensation Plan (MPCP). It was designed by MA founder JR Ridinger with the intention of creating a plan that could be realistically implemented by all MA Distributors. As far as Ridinger was concerned, the problem with other marketing plans was that they inherently appealed to ‘super-salesmen’, and often left the ‘average man’ struggling to make ends meet.
JR Ridinger – The Plan’s Creator
JR Ridinger recognized that everybody in MLM was in it for a different reason. Some people wanted to dedicate their lives to it and become multi-millionaires, others wanted simply to devote a few hours a week to it in order to supplement their income. Some people were bestowed with brilliant business acumen, but others were just starting out in MLM and may have required more help and assistance. Ridinger believed that his compensation plan should be realistic and accessible to everybody, regardless of their circumstances. He also noted that a lot of people often became disillusioned with MLM because they were unable to add massive amounts of people into their downlines.
With this in mind, he developed the MPCP. Under the plan, Market America Distributors not only earn income through retail sales from their portal, but also by managing one or more Business Development Centers (BDCs). Each BDC can be activated by sponsoring only 2 other Distributors.
How To Earn Commissions
The MA compensation plan is a binary plan, in which Distributors build two legs in their BDCs. Commissions are paid out weekly based on sales from the weaker leg. Each BDC is limited to generating a maximum of $3600 per week, and once you have reached this threshold you can open another BDC, from which you can start earning weekly checks as well, up to a maximum of $3600, and so on. There is no limit to the number of BDCs that a Distributor can open, and therefore there is also no limit to the amount of income a Distributor can generate.
Distributors can earn up to 35% cash back for purchasing exclusive Market America goods online, as well as goods from Market America’s partner stores. On top of this, they can receive a further 0.5% cash back on purchases made by their downline. Since Market America was created in 1992, the company’s MPCP has generated more than $2 billion in commissions and retail profits.
Market America believe that their compensation plan is the best in the industry. Other companies have attempted to copy it, they say, but they have come up short. Think of it like Colonel Sanders’ secret recipe for Kentucky Fried Chicken, for example. Restaurants and fast food outlets across the globe produce southern fried chicken, but people still see KFC as being the original and best. If you mention southern fried chicken to most people, they will think of KFC. People are usually more attracted to the real thing than an imitation. This is how Market America wants the world to view their marketing plan.
Is The Market America Compensation Plan All It’s Cracked Up To Be?
Although Market America’s compensation plan is designed to be workable for people of all levels and abilities, don’t be fooled into thinking that this makes it easy to make piles of money. It is true that the MPCP is accessible to everybody, but in reality if you want to make a fortune and climb the ladder within the company, you will still need to learn how to add large numbers of people into your business, just like with any other pay plan. If you are content to just make small commissions and supplement your income, the MA plan is flexible enough to allow you to achieve this without adding masses of people into your business and working yourself into the ground. If you want to make a large amount of money, the MA plan will also allow you to do this, but not if you are unable to regularly add people into your business.
Although Market America do not describe themselves as an MLM company, and although they boast that their compensation plan is the best in the industry, they are not simply going to give away free money. The same rules and principles that normally apply to MLM Distributors also apply to Market America. The key to making the most of the compensation plan, and making serious money with Market America, is learning how to market your business, sell your products, and regularly add committed people into your downline.
To find out more about making money with Market America, read Neil Davidson’s Market America Business Review