Last year, Coca-Cola unveiled their new environmentally friendly bottle to the world: the PlantBottle. The HDPE plastic bottle is made from 96-100% material derived from molasses and sugarcane juice. The bottle still performs the same as traditional HDPE and PET bottles: there is no deterioration in shelf life, no change in weight or appearance; and is 100% recyclable.
On the 20th of October 2010, natural health beverage company Odwalla announced that they will be swapping all their single-serve bottles to PlantBottle packaging in March 2011. The benefit of using the PlantBottle over other models is that it is manufactured entirely from renewable sources, and is less harmful to the environment. Odwalla estimate that using the new packaging will save up to the equivalent of 400,000 gallons of gas annually, compared with the petroleum-based plastic bottles currently being used, drastically reducing their carbon footprint.
The PlantBottle is being hailed as the bottle of the future. As a company who prides themselves on their green credentials and being on the forefront of environmental issues, is this something Melaleuca should be getting involved with?