Pregnant at 17, homeless at 21, and a millionaire at 23, Dani Johnson is one of the incredible success stories in the network marketing community.
It’s tough to research MLM success stories without hearing about Johnson. But amidst all the media attention she’s received in the last few years, how can Johnson’s story help new network marketers reach their own success?
Is her story applicable to the rest of us? Or is it just another home-business consulting scheme that has made her millions?
From Homeless to Millionaire
Dani Johnson is an author, speaker, and radio host. She recently appeared on ABC’s “The Secret Millionaire,” telling the world her story. In the episode, she lives on $40 per day and works alongside volunteers in non-profits. At the end, she writes them checks to help with their dedication to helping others.
Johnson grew up in an impoverished home, with her parents on welfare. After the birth of her first child at age 17, she started a business out of the back of her car, using only a payphone. Now, at age 41, she’s written books, hosts a radio show, and has even appeared on Oprah.
Hers is a rare story of explosive success. And not just in the network marketing arena. She has also written books with relationship and financial advice, helping others find success when they actively look for it. She is also a spiritual counselor.
Dani Johnson’s Products
Her flagship product is Call to Freedom, an organization that helps spread Johnson’s message. The programs offered are meant to help all types of people create change in their lives: moms, housewives, students, and executives.
She has also written a book that will be released soon, entitled First Steps to Wealth.
The big question lingers: Can following in Dani Johnson’s footsteps bring everyone this type of fame and fortune?
Can Her Story Help You Achieve Success?
Johnson’s success is largely based on her personality. Watch a Youtube video or two and you’ll immediately see that she’s a natural saleswoman.
Her teachings are largely based on how to talk to people and convert them to your downline. That’s how she built her own business, for more than one MLM company. For people who are looking into being on the phone several hours per day to get leads, and doing a lot of cold-calling, Johnson’s program may be worthwhile.
But recently, many network marketers are finding that this is a completely oudated way of targeting your markets. After wasting money to buy leads, and then hours to actually call all of those leads, it’s become a technique that simply isn’t worth it.
Especially with the power of the internet. Most new-school marketers are saying that it makes much more sense to instead learn how to harness the internet to get free leads, target a specific market, use SEO to drive the right kinds of traffic, and ultimately get more people to contact you to become a part of your downline.
The Real Story Behind Dani Johnson
A big key in the last sentence is people contacting you. Dani Johnson’s program is excellent for face-to-face skills and creating personal relationships with your downline. But if you’re looking to add thousands of people to your business, face-to-face or cold-calling simply isn’t going to cut it.
Johnson’s products all focus on personal growth and development, though, and that’s something that some new network marketers may find helpful. But when it comes time to build your business, you should first take every precaution and learn all you can about new techniques in the industry.
Everyone out there is trying to find the system that works best for them. And truthfully, the most important element is the individual. We all have the power to create opportunities for ourselves, by selecting the right information tool and applying newfound knowledge in effective ways.
So is Dani Johnson’s business a scam? No. She legitimately rose to the top by working hard and helping others. But whether her product is the right one to help you find success is up to you. All the tools are out there. You just have to select the ones that fit your needs, and start making change.Photo Credit: SalgaRadio