If there’s one technique new network marketers need to learn, it’s network marketing prospecting. It is the key to success. It’s why some marketers succeed, and others fail. It is one of the most important areas to master.
So how can you learn?
This is a look at the secret techniques of network marketing prospecting.
What Does Network Marketing Prospecting mean?
For those who are new to the industry and haven’t started with an MLM company yet, this might seem tricky.
Prospecting is just what the dictionary says: Looking for people (prospects) to share your products and business opportunity with. It’s the entire building block of getting your business off the ground.
People who are good at network marketing prospecting meet others easily. They have attractive personalities and aren’t afraid to put themselves out there. They are personable, trustworthy, and credible.
Everyone isn’t born with those skills. But luckily, many presentation techniques can be used to grow into a trusted leader in the network marketing industry. Along with other tools to make yourself a good prospector, learning the entire arena (strategy plus personality) can help marketers immensely.
The First Secret of Network Marketing Prospecting
Determine your demographic. You don’t want to just talk to everyone walking by. You’ve got to target exactly who would be interested in having you as a supporter, and buying the product. Otherwise, you’ll waste too much time on hopeless leads. So what does your ultimate prospect look like? Do they own a home? Are they between the ages of 35 and 65? Do they have a drive to succeed, too? Define your ideal prospect.
The Second Secret of Network Marketing Prospecting
Practice your speaking skills. It’s imperative that you come across as well-educated, well-groomed, and personable. You might benefit from taking a public speaking class, or an improv class. Videotape yourself practicing pitches. Get comfortable in your own skin.
The Third Secret of Network Marketing Prospecting
Organize, organize, organize. You’re going to be making cold calls or managing an online presence, and it’s crucial to be organize with your prospecting from the start. Know who you’ve called, and when. Know who is signing up for your products, and who is looking to be a part of your downline. Find out what target market they are a part of, so you can market more effectively to that demographic next time.
Organize your inbox so that you never miss a prospect. Make sure you get back to people in a timely way, so that they trust you and your ability to be counted on.
Take notes when you talk to others, and store them in one place. Use organizational tools on your computer to track finances and keep up-to-date.
Organization seems like simple tool, but truthfully many people fail because of poor organization skills. Know what is where, and don’t let prospects fall through the cracks because you frequently “lose track.”
The Last Secret of Network Marketing Prospecting
Learn. Learn in whatever ways you can. Download information. Google your questions. Emulate those that have the skills and techniques you like.
This doesn’t mean you have to spend a lot of money to learn, but it also doesn’t mean that you shouldn’t spend anything. Look for things that are going to help you learn in the best way you can.
Ask people questions. Visit forums. Find out who’s doing what, and what types of things are working. We can all use a few basic rules, but the truth is that network marketing prospecting will be different for each individual.Photo Credits: BigJimIndustries, JMorganMarketing, Mike Duran