Everything You Need To Know About The MonaVie Scam Rumors
The MonaVie Scam
Based in ‘America’s Scam Capital’, MonaVie is dogged by accusations that its products and its compensation plan are scams. Statistics suggest that only a small minority of distributors ever make any money with MonaVie, leading to allegations that it is a pyramid scheme. Further, doctors and scientists question the product’s nutritional value. This article delves deep into the heart of Utah, America’s Scam Capital, and asks ‘Is MonaVie a scam?’.
Utah – America’s Scam Capital?
Utah is famous for many things, perhaps none more so than its location as the spiritual heartland of Mormonism. Seven tenths of Utah’s population are Mormon, following the traditions set by their forefathers who travelled across three quarters of the continent to arrive at ‘the promised land’ of Salt Lake City, where they could be free from persecution. Additionally, Salt Lake City famously hosted the 2002 Winter Olympic Games during which the United States broke the record for the number of gold medals won by the host nation, with a total of 34. Sports fans are also likely to be familiar with the Utah Jazz basketball team, who contested two NBA finals in the 1990s; and with soccer team Real Salt Lake, winner of both the MLS Cup and the Eastern Conference in 2009.
Utah is also known, however, for having the highest concentration of multi-level marketing scheme headquarters per capita of any state in the US, and this has led to it being popularly dubbed ‘America’s Scam Capital’. Amongst the headquarters which have led to Utah gaining this unwanted nickname is that of MonaVie, who are based in Salt Lake City. With Utah’s proud sporting heritage, this would appear to be the ideal location for MonaVie to flaunt their super-healthy fruit juice, but instead the company seems to remain associated with the darker side of multi-level marketing. But is it fair to tar MonaVie with everyone else’s dirty brush? Do MonaVie merit their reputation as one of America’s fastest growing companies, or are they just another unwanted by-product of America’s Scam Capital?
In order to establish whether or not MonaVie is a scam, it is important to look at two aspects of the company, namely the effectiveness of the product, and the opportunity for distributors to make a profit. Lets begin, then, by looking at the MonaVie juices.
MonaVie claim that their highly concentrated blend of beneficial fruits, including as its staple the Brazilian acai berry, has numerous health benefits as a result of ‘nourishing your body with powerful antioxidants’ ‘Health experts agree,’ they claim, ‘that a diet rich in a variety of antioxidants is important to maintaining good health.’
This is true, however certain scientists and those working in the medical profession have claimed that the product’s benefits are exaggerated by the company.
Mens Journal reported that they had carried out a series of independent tests on the products, and that they tested extremely low in many nutrients, particularly Vitamin C, where levels were found to be 5 times less than in a popular rival brand which could be purchased at a fraction of the cost. David Schardt, Senior Nutritionist at the Center for Science in the Public Interest, claimed that whilst there was no detrimental effects to eating acai berries, there were also few tangible benefits which could be proven by scientific studies. ‘There’s been very little research done on acai,’ he claimed, ‘Don’t expect miracles’.
Instead of paying very high prices for the MonaVie fruit juice, it was suggested, you could achieve similar benefits by spending considerably less on fruits high in antioxidants, like cranberries, blackberries, apples and blueberries.
CEO Dallin Larsen
One of the problems with the product is that most of the exaggerated claims made about it are made by the company’s distributors who, according to MonaVie CEO Dallin Larsen, are ‘next to impossible to control’. Larsen could be accused of a certain degree of hypocrisy here, however, given that not long after he left his role as a senior executive with one of his previous companies, they were shut down by the Food and Drug Administration (FDA) for making false claims about their juice’s ability to cure or prevent allergies, diabetes, cancer, and Alzheimer’s disease.
But MonaVie’s website makes no such claims, and only suggests that its acai juice contains a variety of nutrients for a healthy lifestyle, and offers nutritional benefits for all ages. These facts are not disputed by anyone reputable, and therefore to suggest their product is a scam is erroneous. The company shouldn’t be held responsible for the damaging behaviour of some of its less scrupulous distributors, and the company has taken steps to distance itself from any claims of being a miracle cure for the world’s diseases.
So what of their structure and compensation plan? Is MonaVie a pyramid scam?
According to an article published in the weekly news magazine Newsweek in 2008, fewer than 13% of MonaVie distributors ever qualified for commissions, and of those who did, only a tiny minority ever made more than $100-per-week. In a similar article published in the Hartford Courant, it was claimed that almost half of MonaVie’s 80,000 distributors earned less than $1,600-per-year, and a further 37% earned only around $2000-per-year. Less than 0.01%, according to the figures, took home more than $3million. It was also claimed by a leading recruiter that MonaVie’s drop-out rate amongst distributors in 2008 was around 70%. The majority of distributors, it was said, made earnings predominantly by selling the discounted juice to themselves – it is required that you buy at least 4 bottles every month in order to qualify as a distributor.
Because of the seemingly slim chances to make any money, and the fact that MonaVie operates a multi-level structure whereby distributors are encouraged to add more distributors to their business in exchange for future commissions based on their sales, MonaVie is often tagged as a pyramid scheme. This, too, is unfair on MonaVie. The statistics show clearly that it is possible to make money with MonaVie, provided you have the necessary skills and know-how to market your business and your product successfully. By making false claims about non-existent health benefits, you are likely to alienate customers and end up failing like the majority of MonaVie distributors. The key to succeeding with MonaVie is learning to target your market and focus your sales. MonaVie is not a miracle cure, so don’t try to pretend it is. It does, however, help in maintaining a healthy lifestyle, and this is what it should be sold on. Learning to help people who are interested in leading a more healthy lifestyle to find your business could lead to you becoming one of the 0.01% to become a MonaVie millionaire.
Utah – The Promised Land?
In 1847, Brigham Young led a mass population of Mormons to Utah, which was described as ‘the promised land’. In 2005, this ‘promised land’ also became the home of MonaVie. Utah could become your promised land too, if you learn how to utilise the MonoVie business opportunity correctly.
MonaVie can be tough if you go about it the wrong way, but it is not a scam.
To find out how MonaVie’s new weight-management products compare with their closest rival Herbalife, read MonaVie RVL vs Herbalife – The Wellness War.